Privacy Policy

Privacy Policy

Last updated: 7th May 2025

At Serenity Furniture, we’re committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or purchase from us.

1. Who We Are

Serenity Furniture is an online furniture retailer. Our registered address is TSRM Furniture LTD, 8 Park Avenue, Sleaford, NG34 7JQ, and we act as the data controller for the personal information you share with us.

If you have any questions about this policy, please contact us.

2. What Information We Collect

We may collect the following types of personal data:

  • Identity Data: Name, date of birth

  • Contact Data: Email address, phone number, billing and shipping address

  • Payment Data: Card or payment details (processed securely via third-party providers)

  • Order History: Items purchased, delivery status, support interactions

  • Technical Data: IP address, browser type, device info

  • Usage Data: Site interactions, page views, time spent on site

  • Marketing Preferences: Opt-ins, email and SMS preferences

3. How We Use Your Information

We use your data to:

  • Process and deliver your orders

  • Provide customer support

  • Send transactional and service-related emails

  • Improve our website and services

  • Send you marketing emails or SMS (only with your consent)

  • Prevent fraud and secure our website

4. Marketing Communications

You will only receive marketing communications (email or SMS) if you have opted in. You can unsubscribe at any time by:

  • Clicking "unsubscribe" in any marketing email

  • Replying “STOP” to marketing SMS

  • Contacting us at [Email Address]

We will never sell your data to third parties.

5. Who We Share Your Data With

We only share your data with trusted third parties for specific purposes:

  • Payment providers (e.g., Stripe, PayPal)

  • Delivery partners to fulfill your order

  • Email and SMS platforms (e.g., Klaviyo)

  • IT and analytics providers who help us run and improve our website

All partners are contractually bound to handle your data securely and lawfully.

6. How We Store and Protect Your Data

We take appropriate technical and organizational measures to secure your data, including:

  • SSL encryption on our website

  • Secure payment processing

  • Access controls and regular audits

We only retain your data for as long as necessary to fulfill the purposes we collected it for, including legal and tax obligations.

7. Your Rights

Under data protection law, you have rights including:

  • Access – request a copy of your data

  • Correction – update incorrect data

  • Erasure – ask us to delete your data

  • Restriction – limit how we use your data

  • Objection – stop direct marketing or data profiling

  • Portability – request your data be transferred to another provider

To exercise any of these rights, contact us at [Email Address].

8. Cookies

We use cookies to:

  • Improve website performance

  • Enable core functionality like shopping cart and login

  • Analyze visitor behavior (e.g., Google Analytics)

  • Personalize marketing content

You can manage or disable cookies through your browser settings. See our [Cookie Policy] for full details.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with the revised date. We encourage you to review it regularly.

10. Contact Us

If you have questions or concerns about this policy or your data, please contact us.

If you're not satisfied with how we handle your data, you can contact the Information Commissioner’s Office (ICO): www.ico.org.uk